The Jamaican reggae legend are plunging into the global trademark wars, seeking to enforce their exclusive rights to an image that has grown steadily in scope and appeal since the Jamaican superstar died of brain cancer in 1981 at age 36.
The Marley name, look and sound are estimated to generate an estimated $600 million a year in sales of unlicensed wares. Legal sales are much smaller–just $4 million for his descendants in 2007, according to Forbes magazine. The Marleys refuse to give a figure.
The Marley's are expected to design a wide variety of planned merchandise featuring the dreadlocked musician’s image, name or message–backpacks, stationery, headphones, musical instruments and restaurants.
Items are expected to hit the market in mid-2010.
Can't wait.
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